Blue Print of Creating your own Information Product
By Michaela Cernescu
Looking for an opportunity that not only opens the doors to financial independence, but also matches your knowledge, and values? Look no further... learn to create your own Information Products.
This is the blue print of creating an Information Product, which can be: e-Book, on-line course, a VIDEO, an Audio, an Interview, an Internet Marketing session with a guru... the sky is the limit!
After you learn how to create Information Products, you must also learn how to sell them on eBay and/or on Internet Web Sites, which are outside of eBay.
You must also learn how to create Affiliations and Joint Ventures with other Internet Marketers.
To create your own Information Product just try to follow the steps:
1. Choose a market or niche which you, with your knowledge, could potentially dominate.
2. You must poll your target market with a few questions to see what they are willing to buy:
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Make up a list of product ideas you’re willing to create. The initial list can be as long as you wish, then you can narrow it down to 3-5 ideas
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Survey as many people as you can to see which product is in most demand on your market. Start deleting from the list products that don’t have a market. (this is a very important step – have patience with this one!)
Methods to poll are:
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create a survey with questions in a web site, keep it for 2-3 months
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create a free report on the topic
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use Google Adwords to send targeted traffic to the survey
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3. Create your Info Product
Just my thoughts:
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create an e-Book or an on-line course, do not create a Book
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creating a digital Info Product will give you instant recognition
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a “how to” course is the most popular selling product as you show people how to solve a “problem” they might encounter.
4. Packaging your Info Product
If you create an e-Book or an on-line course, that will be a Microsoft Word document.
You must change this document into an Info Prod. To do so, you need:
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converting the Word document on PDF file
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if you want a viral PDF, I recommend Viral PDF
5. What if you decide you cannot personally write the info Product you have in mind.
You can outsource it. The places I recommend are:
7. If you need a domain, go to
8. Now it’s time to create your Niche Sales site.
When you do this, please bear in mind 3 important Internet advantages you must use as well:
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ability to reach millions of people from you own home
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ability to offer automated delivery and instant access to your products
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ability to automate your entire sales, advertising and follow-up
To sell on-line, you need to know how to:
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draw up your sales letter
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manage your ordering system
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supervise your backend sales process
The sales letter will be the root of your success. Here are some mandatory elements:
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action – oriented sentences
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use of powerful verbs
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stories told
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good head lines
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bulleted benefits
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money back guaranty offers
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bonuses offers for free to get action
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audio testimonials
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videos
The Ordering System can be:
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Shopping cards
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3dr party processors
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Your merchant account
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Form mails
You will also need a real-time Credit Cards processing system.
If an eBayer, you have at least one Premier PayPal account which will do this for you. Should you not have a PayPal account, sign up for one at:
These are, in a nut shell, all the elements you need.
Copyright 2007 Michaela Cernescu
About the Author
Michaela Cernescu is an experienced eBayer, Education Specialist trained by eBay, Internet Marketer, Info Products writer and Affiliate. Visit
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